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The Economics of FORTIFIED™

Fri, Oct 02

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6915 General Diaz St

Join us for The Economics of FORTIFIED™, a conversation about what it really means to build FORTIFIED in today’s construction and insurance environment. We’ll explore costs, potential insurance incentives, common assumptions, and the questions builders, homeowners, lenders, and industry professional


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Time & Location

Oct 02, 2026, 4:00 PM – 8:00 PM

6915 General Diaz St, 6915 General Diaz St, New Orleans, LA 70124, USA

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About the event

The Economics of FORTIFIED™

FORTIFIED is proven building science. It is already changing residential construction—and its financial impact extends far beyond the construction site.

So have we actually done the math?

What does it really cost to build FORTIFIED Roof or Gold? What does that investment mean for insurance and the monthly cost of owning the home? How should it affect mortgage lending, appraisal, real estate transactions, and the value of the collateral? What happens when a home is built to FORTIFIED standards but never certified—or when FORTIFIED is promised in a construction contract without a clear path to deliver it?

These aren't questions about nails, roof details, or certification fees.

They're questions about money, risk, affordability, and value.


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